With over 10 billion euros that have been spent in recent years, new class is the biggest investment of BMW ever. Although all the money has not come into electric vehicles, electrification has played a dominant role. The 2026 IX3 has opened the locks for a new car family that move away from fuel engines. The NK restart is of central importance for Munich’s projection in order to be evenly divided between ICE and EV by 2030.
Now BMW goes one step further and explains that the influx of zero emission models in the new class has what it takes to meet the long-term success of its combustion engine cars. In an interview with Autocar The magazine, sales manager Jochen Goller, expressed his optimism over the next step towards electrification: “New class is a vehicle to reach the same dominance in the premium segment in the electric field as we are with ice cream.”
BMW taps on the back by saying that it is “clearly good against others” in the ice segment. However, there is that it is “not yet a clear guide in the electric field”. With new class, it is of the opinion that it finally has what it takes to claim the top position under EV brands. The IX3 and the other new electrical models that arrive in quick succession are a “very decisive moment” for the brand. In view of the unprecedented investment in the history of the company, it is easy to imagine why.
As a board of directors for customers, brands and sales, Goller is sure that BMW can make it. The company not only replaces the IX3 of the previous generation with a new model, but also adds new entries. The i3 arriving next year will be a global product, in contrast to the electrical sedan of the namesake, which is currently only being sold in China. BMW announced an IX5 at the beginning of this week and there are two flavors: a battery -EV and a hydrogen fuel cell.
Dance shots indicate that the electrical expansion is continued with an IX7, possibly in 2027. In addition, the sources near BMW will claim that the installation “I” is growing to an I1 flow heck, an i2 limousine, an IX4 and IX6 crossover coupes. Nevertheless, it will be a real challenge to achieve an EV share of 50% by 2030. Last year, only 17.4% of the vehicles sold by the BMW Group (including Mini and Rolls-Royce) were electrically sold.
Even if BMW is no longer this goal, it won’t be catastrophic. The company positions the diverse mix of petrol, diesel and plug-in hybrid hybrids in order to cover all market segments. For the most part, the new EVs will be the line -up as a replacement for existing combustion models. The company is not worried about managing an even more complex portfolio that includes a robust SUV for the Mercedes G-Class.
Source: AutoCar
