According to the latest data from the Federal Motor Transport Authority (KBA), BMW’s position as a dominant force on the Premium market for the German electric vehicle was even stronger in July 2025. With the offensive set of new class in spring 2026, the car manufacturer, based in Munich, not only holds its floor, but the gap to the most important rivals Audi and Mercedes-Benz.
July Sales Cement BMW’s position
In July alone, BMW registered 5,454 new battery electric vehicles (BEVS) in Germany. This is a comfortable lead over the 3,093 units of Audi and the 2,997 units of Mercedes, in which the latter sit several hundred electrical citan and vito vans outside the traditional premium segment. The results strengthen the dominance of BMW in the period from year to year 2025. In the first seven months of the year, BMW 28,037 BEVS sold in Germany – well before Audi 22,725 units and Mercedes 17.435. Tesla, once a disruptive force on the market, remains far behind the German Premium trio with only 10,000 registrations in the same period.
Mini increases the total number of BMW Group
If BMW is taken into account in small car brands, the advantage of BMW becomes even clearer. The 7,511 BEV registrations of Mini this year contribute significantly to the BMW group. In contrast, Mercedes-Benz is still behind Audi even when taking 2,362 intelligent BEVS in the premium segment.
Go to Volkswagen
While Volkswagen continues to have the undisputed leading market leader in the Germany’s overall EV market, BMW is now solid on the second place-in Skoda. This means that BMW’s EV set-up covered the cheaper offers of the Czech brand.
BMW IX1 leads the fee
The top performer of BMW in July was the IX1 Compact Electric SUV with 2,477 new registrations. The newly introduced IX2, which shares its platform with the IX1, but offers a sportier coupé-like design, added almost 500 units to the total. The BMW i4 and i5 also played a key role for the success of BMW, with around 1,000 registrations contributed in July. [Source: KBA via BimmerToday]
