The financial results of the BMW Group are the half-year year in the half-year and although the profits have been dropped, they did not fall nearly as far as some expected. After Mercedes had an astonishing decline of 55.8% and Audi broke out with a decline of 37.5%, a sharp downturn for BMW seemed inevitable. Instead, the company made a profit of € 4.015 billion in the first half of 2025, which is a decline of 29% compared to the previous year.
It is still a significant decline that looks less serious in the context. The company’s EBIT margin for its automotive business landed 6.2%, conveniently in the finish range of 5.0 to 7.0 percent. This margin suggests that the company is still fundamentally monotonous despite the broader economic slowdown.
Sales remain stable
The global vehicle sale from BMW has hardly implemented itself compared to the previous year. The company supplied 1,207,594 cars in the BMW, Mini and Rolls-Royce-Down brands only 0.5%. This type of stability stands at a time when many car manufacturers see steeper drops. Rolls-Royce increased the delivery by almost 10%in the second quarter, which is due to strong sales from Cullinan Series II.
However, there is a shift in regional breakdown. China, still the largest internal market in BMW, fell by 15.5% in the first half. This decline took off the entire Asian-Pacific region by 11.1%. In contrast, Europe recovered by 8.2% and overtaking Asia for the top regional square with almost 500,000 vehicles sold. North America also moved up and increased by 3.4%.
Top sales models
As usual, the 3 and 4 Series wore a large part of the weight with 245,252 units sold worldwide. That is almost 10% compared to last year, but it was still enough to keep them at the top of the internal ranking of BMW. Behind them were the compact crossovers X1 and X2, followed by the 5 and medium -sized SUVs such as X3 and X4.
EV growth of mini driven
The sale of electric vehicles was mixed. The BMW brand BEVS fell by 2.3%, but the strong mini numbers rose overall to 15.7%. Plug-in hybrids rose over the first half of 2024.
Taken together, electrified vehicles (both BEVS and PHEVS) accounted for 26.4% of total sales. In the first half of the year, 18.3% of the production of the group made full power of electric cars.
outlook
BMW has not changed its forecast of the year as a whole despite the decline in profit and the continued pressure on the Chinese market. The company believes that its general position is strong enough to take the second half without great course corrections. With tariffs, economic uncertainty and EV competition in the game, the second half is not easy.
