BMW from North America broke records by 2.5 compared to 2023 in 2024. However, this is the place where these increases are so interesting. Yes, CrossOvers continue to play a massive role in BMW’s US sales success. But there were also a few surprising stars for 2024.
BMW battery electric vehicle sale
In 2024, BMW scored four fully electrical BEV models on the market, achieving a record number for the sale of electric vehicles in the USA and putting the milestone in the shade with 50,000 units.
In the fourth quarter of 2024, BMW sold 13,876 BEVS in the United States, which reflected a slight decrease of 3.5% compared to the units sold in the fourth quarter of 2023. However, the results of the year showed a brighter picture, with the BMW turnover of BMW increased at 12.3 at 12.3 p.m. %, a total of 50,981 vehicles – up of 45,417 in the previous year.

Overall winner:
BMW X1: As we predicted, the new X1 with almost 30,000 sales for 2024 was a great success for BMW.
BMW X3: The X3 is still an outstanding actor in the list of BMW. While the specific sales figures for 2024 are not detailed in the report, the consistent popularity of the X3 and the previous sales trends indicate that it is still a significant contribution to the success of BMW. In 2023, the X3 63,172 sold units in the United States, which reflected its strong market position.
BMW 2 series: That was surprising to us. Both versions of the 2 series have been debut for some time and actually a strongly revised 2 series -gran coupé with the two months ago. In the 2 series, however, 32.4% of sales increases for 2024 increased by 32.4%. Unfortunately, BMW is unfortunately not broken up in the RWD base in the RWD base in the RWD base.

Loser:
BMW XM: For the cheers or the BMW purists, the XM has tried to find their reason to find their reason on the US market. Despite the fact that this was the first full production year, it had still declined by almost 15% a year.
Total sales trends:
In a very volatile year, the US sales of BMW recorded record numbers. We also achieved a remarkable milestone with over 50,000 BEV sales and achieved an increase of 12.3% compared to 2023.