The BMW Group acquired the rights to the ALPINA brand in March 2022. However, since the transaction, everything has been business as usual, as the existing agreement does not end until December 31, 2025. As that deadline approaches, it’s no surprise that we’re starting to learn what’s next.
ALPINA Automobiles will hand over control of its social media accounts to the BMW Group on the last day of the year. However, there is one important difference: the official ALPINA Classic account will continue to be operated independently of BMW. The traditional company’s service, parts and accessories business for modern and classic models will remain in place.
This means that the team from Buchloe will continue to look after your ALPINA, regardless of whether it is a current generation model or a classic. But in the future, BMW will decide which newly introduced vehicles with the ALPINA emblem come onto the market. At the top is expected to be a 7 Series “G72,” essentially a fully equipped “G70” with exclusive ALPINA upgrades inside and out.
Instead of a single B7 model, the ALPINA 7 Series will return as a trio: 740, 760 and an i7 70. Yes, there is an electric model coming. The luxury sedan will likely be unveiled next year but may not go on sale until 2027. Shortly afterwards, the second generation X7 from ALPINA was equipped with petrol and electric drive as the “G69”.
Many social media comments express concern that BMW will reduce the ALPINA to just one trim level that will be used across the entire portfolio. However, we can say with certainty that it won’t happen. As previously reported, ALPINA is moving into the luxury class to close the gap with Rolls-Royce. This change in strategy will likely come at the expense of entry-level vehicles like the B3/D3 and B4/D4. Likewise, the B5 is unlikely to return. The focus for now is on the 7 Series and the X7.
This actually marks the end of an era. ALPINA was founded 60 years ago and began tuning and racing BMWs. The production of automobiles began in 1978, and in 1983 ALPINA was officially recognized as a vehicle manufacturer by the Federal Motor Transport Authority.
Should you be interested in purchasing a new car from the Bovensiepen family, Andreas and Florian are preparing a Zagato-designed M4 Cabriolet converted into a coupe with a fixed double-bubble roof. The sons of the late ALPINA founder Burkard Bovensiepen founded the Bovensiepen brand to produce new, high-priced vehicles in small quantities.
