On May 8, 2025, the BMW group Switzerland was its 50th anniversary with a gala celebration in its Dielsdorf headquarters, in which the brand not only reminded the golden anniversary of the legendary 3 series, but also rose to the first quarter of the welder for the first quarter of 2025.
The evening was opened with a keynote by Sergio Solero, President and CEO of BMW (Switzerland) AG, which attributed the remarkable rise of the company in 1975 after importing fewer than 4,000 vehicles in 1975 to the sale of more than 25,000 units per year. Solero paid tribute to Karl Hübner, whose Motag Enterprise in 1953 brought BMW automobiles and components to Switzerland, and found how the later introduction of models such as the 325ix all -wheel drive in 1985 reacted directly to Swiss driving conditions in the alpine region. He also thanked the 424 employees of the company, his dealer network and over 30 local suppliers for their role in the success of BMW.
The guests were hired with a shop window, including the BMW Vision DEE, which was over five decades for this occasion in a Swiss flag-e-ink-wrap and six pioneering BMW-Kunstautos. Sven Grutzmacher, director of Corporate Communications, led a committed tour through the Kuntauto collection, in which the visionaries such as Alexander Calder, Frank Stella, Roy Lichtenstein, Andy Warhol and Younger Jenny Holzer and John Baldessari have been transformed into the rolling level since 1975.
This was followed by a top-class panel with Jochen Neerpasch-Dessen Termise as a BMW Motorsport director the KUNTAUSO program when founding the art vowel program, Max Heidegger, and JP Rathgen, CEO from Classic Driver, to found the foundation. Together they reflected the convergence of art, design and performance that the BMW Art Car heir has defined.
Since the BMW Switzerland breaks the CHF sales threshold of 1 billion sales threshold in 2000 and the Mini brand added in 2001, the company has steadily expanded its footprint. In 2024 it took back its position as a leading premium brand in Switzerland and overtook all manufacturers on the sales limit in early 2025. The Dielsdorf celebration offered a suitable tribute to this trip – the pioneers of the past, the present of the present and a look at the upcoming new class.
