It’s safe to say MINI had a great 2025 with 288,290 cars sold. While it’s a far cry from 2017’s record of 372,194 units, this still represents a 17.7% increase over the previous year. We’re now learning that demand has been boosted by the company’s largest vehicle, showing the SUV craze is far from over. The Countryman accounted for 32.4% of total volume, equivalent to 93,305 units.
In other words: every third vehicle sold was a Countryman. The compact crossover manufactured at the BMW factory in Leipzig recorded a year-on-year increase of 15.2%. The all-electric E and SE versions were particularly popular, with deliveries increasing by a whopping 81.8% compared to 2024. This made the Countryman MINI’s best-selling individual model in 2025.
Not far behind, the Cooper 3-Door Hatchback came in second with 92,448 cars. Its more practical five-door model saw a 26.5% increase to 47,850 units. Demand for the MINI Convertible rose by 18.4% to 22,491 units. Combined, the traditional Cooper family generated 162,789 sales, up 10.3% from 2024.
Oddly enough, MINI doesn’t list the Aceman’s sales separately. So that you don’t have to, we did the math: 32,196 units.
In this context, the Oxford-based automaker is pleased that John Cooper Works had a record year in 2025. JCW, a sub-brand of MINI, sold 25,630 vehicles last year as demand rose 59.5%. JCW-badged models accounted for 8.9% of MINI’s total volume.
With 105,535 electric vehicles sold last year, more than a third of all MINIs delivered did not have a gasoline engine. Demand for zero-emission vehicles rose 87.9%, setting a record, even without the alleged convertible. There were reportedly plans for a MINI EV with a folding roof, but the “J03” is apparently no longer coming.
Unless MINI has a surprise in store for 2026, this year should be relatively quiet for product launches. We wouldn’t rule out special versions after the Paul Smith Edition, but there are no more useful updates in sight. However, that shouldn’t come as a surprise considering the British brand has undergone a major overhaul of its entire range over the past two years.
