BMW Group achieved solid sales results in 2025 after delivering 1,016,360 cars to customers. Demand on the continent rose 7.3% year-on-year, with electric vehicles accounting for about a quarter of total sales. Including PHEVs, electrified models accounted for more than 40% of total deliveries.
Automotive News quotes a German research company Dataforce and its list of the 50 best-selling cars in Europe last year. BMW only placed two models in the top 50, with the X1 coming in 23rd after 117,089 deliveries. Demand remained almost the same year-on-year, with sales only falling by 0.1% or just 86 units.
Even though it didn’t make the top 20, the BMW X1 was still the best-selling luxury crossover. It narrowly missed out on becoming the most popular luxury brand car overall, coming in just behind the Audi A3. The compact hatchback rose 5.7% to 121,752 units, securing the 21st spot in the ranking.
It’s worth noting that Dataforce lists the iX1 separately, so BMW’s smallest SUV would have landed better in the rankings when taking the electric crossover into account.
The BMW Group’s second highest-selling product in the top 50 was the MINI Cooper. Sales fell by 0.2% to 94,574 vehicles, which was enough for 37th place. Close behind was the BMW 1 Series, which ended the year in 39th place with 91,931 vehicles sold. The premium hatchback enjoyed a strong 2025 with demand increasing by 9.5%.
We’re a little surprised the 1 Series doesn’t do better, but then again, it’s an SUV-hungry world. Still, the two best-selling models in Europe last year weren’t crossovers. At the top of the table was the Dacia Sandero with 243,676 vehicles, followed by the closely related Renault Clio with 229,778 units. The VW T-Roc completed third place with 211,241 sales.
Similar to Audi, BMW’s arch-rival Mercedes only had one model in the top 50. The X3 fighter GLC came in 28th with 111,267 vehicles, a solid 11.7% increase over the previous year. Surprisingly, the Munich “G45” didn’t make it because it didn’t make it into the top 50. The list ends with the SEAT Ibiza, which recorded 76,728 sales.
BMW remains the best-selling luxury brand worldwide, once again overtaking Mercedes and Audi. The outlook for this year is also promising, with deliveries of the iX3 expected to begin soon. Additionally, the next-generation 3 Series, the i3 electric sedan, the X5/iX5 duo and a redesigned 7 Series are all scheduled for 2026. These launches are expected to impact sales later this year, with 2027 shaping up to be the first full year of impact on the updated lineup.
Source: Dataforce via Automotive News Europe
