BMW has been on the edge of its most radical transformation for decades, and everything is about the new class. The new class is more than just a new platform and represents the company’s largest investment in its history, which is transferred to the brand into a future of electrification. It is BMW’s long -term bet on the future, and it practically requires reset on how those inside and outside the organization think about the brand.
The new class is a big deal
The outrageous class of the NEE simply cannot be overrated. According to Frank Weber, head of the development director, it is the “biggest investment that the company has ever made”. New class will underpin and shape more than 40 new models within two years, with even more cars coming after 2030. Some of these cars, such as the I1 and I2, will arrive in segments that BMW has not even penetrated. Research and development are only part of this equation. New class architecture, including the upcoming IX3, adapts to the BMW path forward undesirable. And it also requires the brand to reinterpret itself. Locations that are once responsible for some of the best -known gas -powered vehicles from BMW were equipped to produce only electric vehicles such as Munich. New plants such as debrecen have become cornerstones overnight. To push new and old employees with electrification and other EV disciplines and familiar.
With the electrification, major changes, as we also consider BMW as a performance brand. We have now witnessed the electrical M3 tests, which will probably contain an electric drive train with almost 700 hp. In addition, we received a foretaste of electrified concept cars such as the VDX in Shanghai. This car described a “over 1,300” hp and a ridiculous torque of 13,000 pound foot. When we talk about BMW performance in the era of new class, there will certainly be an adaptation time. Which is a strange feeling; We have only got used to the M3, which is almost 550 hp for fifteen years, 414 hp and 295 pound foot from the E92 M3, sounded colossal.
No BMW was produced like a BMW class class
The new class is a leap forward from the ground up. Before you even sit down in a new class, it has already lived as a BMW for a lifetime, which was manufactured by this time. The new class and IX3 align the BMW brand, especially with its commitment to sustainable vehicle production and finally recycling. Remember that the goal is the complete net zero emissions by 2050. Working with a supply chain of over 2,700 animal 1 suppliers has already reduced about 35% of the CO₂E from the production process. New class itself uses gene6 batteries that reduce emissions per watt hour compared to gene5 batteries by 42%. Other components are partly made of recycled materials such as the sub -location for subhut stores, which makes 30% recycled maritime plastics.
And as soon as you are in the car, there is a lot to do. New class cars bring digitization to a new level that we have not seen since Idrive over two decades ago. Panoramic views and voice commands will change the way we interact with every new BMW in the coming years. And the emphasis on the brand on digital also had real, physical effects. The elimination of the traditional measuring device is one of the most obvious changes, but the NEE class cockpit will with quite certainty require a slight reconfiguration of our brain and how we interact with new BMWs and drive it. Also remember that BMW did what others have not done. While new class vehicles are electrified, they still have internal combustion, PHEV and even hydrogen offers from the brand. All drive trains will ultimately share the NEE class technology.
New class will come soon
Remember that the NEE class cars have to fill big shoes. Their namesake was largely attributed to the “saving” of the brand in the 1960s. New class signals a seismic shift: one that combines sustainability, digitization and performance in a new definition of what it means to promote a BMW. The IX3 reveals on September 5thTH We will show us exactly where all new BMWs are going.
