The BMW group surprised almost all in early 2022 when they acquired Alpina. Munich did not buy the family business itself, but the brand name. The intention? Use the legendary nickname for future high-end models. The focus will probably be on the largest vehicles. Think of 7 series and X7 to bridge the gap under Rolls-Royce.
Maximilian Missoni was appointed in Alpina a little more than a year ago. It also monitors BMW models with medium and luxury class. Before Alpina’s relaunch next year, the former design of the design at Polestar spoke along Autocar About what is ahead of us. Do not expect a population of Chris. Missoni does not want to excite controversy: “I hope there will be depth and quality in what I do. I am here to achieve more added value than to provoke.”
According to rumors, BMW assigns the new Alpina models separate code names that indicate a deeper distinction from their donor car. Anyway, Missoni is enthusiastic about what is coming: “I am confident that we have exciting things to show.” It is believed that the first Alpina model under BMW ownership is based on the 7 -series series. Inside rather as “G72” than as a “G70”, it is expected that it gets more than one taste. Instead of a single B7 variant as before, the revived Alpina 7 series reports reported 740 XDrive, 760 XDrive and even a full electrical i7 70 XDrive.


In 2027, the second generation X7 will debut as a “G67” for BMW and as “G69” for Alpina. The latter could be offered in 40 XDRIVE, 60 XDRIVE and IX7 100 XDrive variants.
However, the designs for the 7 Series and X7 from Alpina have already been completed, which means that the full effect of Missoni’s influence is not carried out until the end of the decade. The head of the design of the BMW Group, Adrian van Hooydonk, told BMWblog The fact that “the next Max products will be influenced will come after 2029.” During this time we will also see the first models from the beginning, that of Oliver Heilmer, the former head of the Mini design, which is now responsible for compact and medium -sized BMW and M cars.
In the meantime, in the Alpina brand, we can expect “a nice, holistic start” for the Alpina brand in its new BMW group period. The existing agreement between the two companies ends on December 31, 2025, so that the first concrete details are expected in early 2026.
Source: AutoCar