According to CEO, the average age of a Ferrari customer is lower.
In an interview with CNBC, the CEO of Ferrari, Benedetto Vigna, published on March 16, the CEO of Ferrari said 40% of the brand’s new customers Under the age of 40.
This is only 18 months when he said that this number was 30%.
It is an impressive result for a brand, the most affordable model of which is currently affordable Starts with a little more than 230,000 US dollars And according to Vigna, sells around three quarters of its production to existing customers.
Benedetto Vigna
Ferrari has traditionally restricted the production of its vehicles to maintain exclusivity, but in order to satisfy the increasing demand, it has slowly increased volumes. Last year it delivered 13,752 vehicles, which was 0.7% higher than in the previous year and a new record for the brand. Nevertheless that Wait time for delivery is more than two years.
The demography of Ferraris Customers could change soon if the brand’s first electric vehicle comes onto the market. Tared prototypes for the model that will be a slim SUV have already been discovered, and the debut is planned for October 9th. The deliveries will begin in 2026. According to Vigna, some potential buyers of the EV have pointed out that they are only interested in EVS, and the EV gas cars that do not want to buy the EV -V base car and bring the fire.
After all, due to emission regulations, almost every Ferrari is probably either a hybrid or an EV. The car manufacturer said in January that it is currently expected Hybrids and EVS Make 80% of deliveries by 2030, with the rest of the gas car. Last year Vigna looked at the front that synthetic fuel could be an option to keep gas engines alive in a world of zero emissions.
