Acura, which has not sold a hybrid vehicle since the end of the NSX supercars in 2022, can rethink its strategy.
The car manufacturer previously announced in 2021 that he wanted to completely bypass hybrids and instead concentrated on electric vehicles when it comes to electrification, with a goal of 60% EV turnover by 2030. However, the latest comments from a company manager indicate that Acura could be open to the reintroduction of hybrid models.
In an interview in January with Automotive News, Mike Langel, Deputy Vice President for National Sales at ACUURA, admitted that the previous brand of the brand EV target is now outdated. While he heard new hybrid models shortly before confirming, he did not rule it out.
“Our long -term plan is to sell all electric vehicles, but we are very flexible what this way looks like,” said Langel.
2024 Acura ZDX Type S
The shift is that the demand for electric vehicles has cooled down significantly last year. At the same time, hybrid vehicles are Experience an increase in popularity. Toyota reported that hybrids make up a record of 40.8% of its total sales in 2024.
Despite this potential renewed review, the parent company of Acura, Honda, is still a sales of 100% zero emission vehicle by 2040. This goal includes both electrical and fuel cell vehicles from battery. Acura was initially positioned as the “Speer of the Spear” for Hondas EV printing and led with the start of the ZDX Electric SUV in 2024. A modern RSX, this time a coupé-like crossover, will follow later this year. The EV platform developed by Honda in Haus, which also underpins the new EV family of the Honda. The ZDX uses a platform that was borrowed from General Motors.
Since the hybrid technology is again applying consumers, ACURAS willingness to adapt are very useful. Whether this means that the return of Acura hybrids remains.
