Nissan is reportedly studying an electric pickup truck for the US
Nissan has launched a handful of concepts in 2021 that preview potential designs for the brand’s upcoming EV portfolio. One of them was a pickup called the Surf-Out, which could prove popular in the US as both a lifestyle truck and a light workhorse
Nissan design chief Alfonso Albaisa told the Motor Authority in an interview in 2022 that his design team was studying an electric pickup truck, and now an executive representing Nissan dealerships has revealed that Nissan is studying one for the US
The information was revealed by Nissan Dealer Advisory Board chairman Tyler Slade in an interview with Automotive News (subscription required) published Sunday.
Slade also said in the interview that dealers are asking for a mid-size electric truck and that commercial buyers could benefit as running costs could potentially be lower compared to a traditional gas-powered truck.
While Ford already offers an electric truck with the full-size F-150 Lightning, and General Motors and Ram are preparing their own full-size electric trucks for 2024, any Nissan electric truck is expected to be mid-size or smaller.
According to Automotive News sources, Nissan plans to potentially exit the full-size pickup truck segment as early as this year. Nissan’s current option in this segment, the Titan, achieved just 27,406 sales in 2021, and the yet-to-be-announced tally for 2022 is expected to be even lower.
Nissan plans to have 23 electrified Nissan and Infiniti models by 2030, 15 of which will be electric. The first of the new electric vehicles is expected in 2025.