Porsche is offering buyers of the 2023 911 Dakar the opportunity to dress their rugged sports cars in one of a few liveries inspired by designs used on Porsche rally cars competing in events like the East African Safari Rally and the 1970s Dakar Rally 1980s.
One of these is the Rallye Design Package, which features the popular Rothmans livery worn by the 911-based 953 rally cars that were successful at the Dakar Rally in the 1980s. The Rothmans livery was shown on a 911 Dakar during the car’s world premiere last November at the 2022 Los Angeles Auto Show, and adding it costs $28,470 on top of the Dakar’s $223,450 base price. The high cost is partly due to the laborious painting process that painting requires.
However, on Tuesday, Porsche revealed three other liveries that are available as wraps and as a result cost a fraction of what the Rothmans livery costs. These three echo the look of Porsche competitors in the 1971, 1974 and 1978 East African Safari rallies.
The 1971 Rallye wrap mimics the look of a 911 S that finished fifth in the 1971 Rallye thanks to the efforts of Sobiesław Zasada and Marian Bień. The wrap, which features simple black circles with race number 19 and a black hood, costs €4,165 (approx. US$4,470).
The Rally 1974 wrap features a design inspired by the 911 Carrera 2.7 RS that drove in the 1974 Rally with Swedish Rally Champion Björn Waldegård, along with co-driver Hans Thorszelius. Despite leading much of the race, a damaged wishbone late in the race saw them finish second overall. The wrap inspired by her car also features the number 19 car and blue and black stripes. It also costs 4,165 euros.
The final Rally 1978 slide shows a design inspired by another car entered by Waldegård in the East African Safari Rally, this time a 911 SC Group 4 rally car built for the 1978 event. He again suffered damage to his car and finished the event in fourth place. His car wore the famous colors of sponsor Martini. Adding this slide costs 5,950 euros ($6,385).
The foils are available from the personalization department of Porsche Exclusive Manufaktur. The Rallye 1971 and Rallye 1974 foils can also be ordered after sales from Porsche Tequipment in the Porsche Centers.