Porsche’s classic car auction site achieves a 75% sale rate in its first year

The online marketplace for classic cars launched by Porsche has delivered promising figures after its first year of operation.

Marqued was originally launched in 2021 by Porsche Digital, Porsche’s division for developing digital business models, as a blog to share stories about classic cars. For example, a popular recent story was that the moonstone color was no longer available from Porsche.

However, due to interest from readers who wanted to own the cars being written about, the decision to add an auction center was soon made. The auction center was launched in late 2021 and after a year of operation, Porsche announced that around 20,000 cars had swapped hands, representing a 75% sales success rate.

Marqued is open to cars of all makes, not just Porsche, and caters more to the enthusiast end of town, meaning you’ll find affordable models for sale. For example, models like a 1988 Mazda RX-7 and a 2006 Mercedes-Benz CL500 sold for less than $7,000 last year.

There were also some expensive sales, like a 1998 Porsche 911 Carrera 4S coupe that sold for $205,000, as well as sales of auto memorabilia like magazines and paintings.

The oldest car sold was a 1950 Jaguar Mark V sedan, while the newest was a 2018 Porsche 911 Carrera coupe.

“Our goal from the start has been to build a welcoming and inclusive community across brands, focused on the next generation of enthusiasts,” said Stephan Baral, Managing Director of Porsche Digital, in a statement.

Baral also said Marqued is now looking at ways to further expand its community.