Stellantis consider to bring back Motor hood ornaments For its RAM pickup trucks, a new patent application shows.
Published on January 14, 2025 by the USPTO office of the US patent and the trademark (USPTO) after it was submitted by Stellantis on March 13, 2023 Ram’s head design The logos of the truck brand, which was also used for hood jewelry when Ram Trucks were sold as dodges.
Ram Hood Ornament Patentbild
Stellantis requests a 15-year-old patent To this design according to the document. As with other patent and brand registrations, this does not mean that the car manufacturer wants to use the hood decoration for production vehicles during this period. It can be easy to renew RAM’s protection of the brand identity – although not a large place in modern vehicle design.
Apart from luxury cars, the Hood ornaments went out a long time ago. Today they are mainly limited to high-end vehicles from Bentley and Rolls-Royce. Cadillac brought back a classic hood decorative design for its Celestiq EV flagship, and Mercedes added one to his EQs to give the electrical limousine a more traditional appearance. But none of these vehicles have a lot together with Rams Pickup trucks.
Ram Hood Ornament Patentbild
Some changes are probably in the shop for RAM – even if it does not bring the hood decorations back. Tim Kuniskis, Father of the Dodge Hellcatswas appointed CEO of the brand in December after a short retirement. Ram’s operations were previously supervised together with another brand, a role that was Kuniskis as CEO of The Truck Brand and Dodge. But Stellantis now wants a committed CEO for RAM, whose pickups are the best -selling and most profitable product of the mother ship.
RAM also redesigned its electrification plans and pushed them RAM 1500 Ramcharger plug-in hybrid Before the allelectric REV-PICKUP and a larger battery version of the Rev., which was previously promised to have 500 miles. After additional pressure from the UAW, Stellantis also recommended in a medium -sized truck that is probably sold as RAM.
