While automakers like Toyota, BMW, and Mercedes-Benz sell millions of cars every day, you might be wondering how many units are moved by ultra-luxury car brands like Roll-Royce, Bentley, and supercar brands like Ferrari and Lamborghini. We’ve put together a list for you based on the 2022 sales numbers of these very same brands to give you an idea of what their yearly numbers look like.
While BMW doesn’t exactly compete with a brand like Rolls-Royce or Bentley, it’s important to note that they have dominated the premium car segment by supplying the most cars. In 2022, the BMW Group sold 2,399,636 units, including MINI and BMW Motorrad, beating out rivals Audi and Mercedes. More importantly, over 177,000 BMW M units were delivered in 2022, that’s quite a lot of M cars driving around the world, making BMW M the best-selling performance car brand.
1. BENTLEY: 15,174 UNITS
Bentley managed to set a new record by delivering over 15,000 cars for the first time in the company’s history. As you’d expect, the Bentayga topped the numbers, followed by the Continental GT and GTC models, with the Flying Spur finishing in third place. America remained Bentley’s largest market with 4,221 units sold, followed by China + Hong Kong + Macau with 3,655 units, with Europe taking 3rd place with 2,809 units sold. Dealers in Asia Pacific sold 2,031 units, the UK posted a record 1,490 units sold, while the Middle East, Africa and India sold a total of 968 units.
2. ROLLS-ROYCE: 6,021 UNITS
Rolls-Royce also had its highest-ever sales, up 8% over the same period in 2021. 150 new jobs were created by the company in 2022, bringing the workforce to 2,500. Most sales went to the US, followed by China and Europe.
3. LAMBORGHINI: 9,233 UNITS
Another record year for Lamborghini and thanks to the Urus their sales figures continue to rise. 5,367 Urus were sold, followed by the Huracan with 3,113 units and the Aventador with 753 units after production ended in September. The US leads the market share (2,721), followed by China + Hong Kong + Macau (1018 cars). Germany (808) leads in Europe, followed by Great Britain (650 cars) in second place, while Japan registered 546 cars.
4. FERRARI: PENDING…
Ferrari is yet to announce its 2022 sales figures, but 2022 half-year sales were 6,706 units for the period 1 January to 30 June 2022. Europe, the Middle East and Africa led sales, followed by the Americas and China + Hong Kong + Macao. The Portofino M and F8 were the best-selling models. We expect annual sales of over 12,000 units.
5. BUGATTI: 80 UNITS
Bugatti also had its best year to date, delivering up to 80 cars. These included all 10 units of the Centodieci, the last 9 units of the Chiron Super Sport, the 400th Chiron model and the last Chiron and Chiron Sport models for the European market.
6. PORSCHE: 309,884 UNITS
Porsche reported a 3% increase in sales in 2022, with China leading the market share, followed by Europe and North America. The Cayenne led sales with 95,604 units, the Macan with 86,724 units, while the Porsche 911 continued to be popular with 40,410 units.
7. DODGE CHALLENGER: 55,060 UNITS [USA ONLY]
For the second year in a row, the Dodge Challenger beats the Ford Mustang as the top-selling sports car in the US in 2022. However, because Dodge doesn’t offer the Challenger in a variety of markets like the Mustang does, worldwide sales figures will put the Mustang on top.
8. FORD MUSTANG: 47,566 UNITS [USA ONLY]
Mustang sales continue to plummet in the US, reflecting a 9.2% year-over-year decline. However, global numbers will crown it the best-selling sports car in the world. Partly because Ford offers it in right-hand drive markets where no other American muscle cars are sold.
9. ASTON MARTIN: APPROX. 6,660 UNITS
Aston Martin has yet to confirm its full-year sales for 2022, but its half-year sales fell to 2,676 from 2,901 in the same period in 2021. As its losses deepen, the company is hoping for better sales once its DBX model gains traction in a segment currently dominated by the Bentley Bentayga.
10. McLAREN: APPROX. 2,000 UNITS
McLaren sales are very slow, forcing the British automaker to limit its expectations. They originally forecast sales of over 3,000 units in 2022, but had only sold 1,359 units in the first nine months of the year. They also adjusted expectations for 2023 from 4,000 to 3,000 units. They sold nearly 5,000 cars in 2018 and have attributed the slow sales to problems with their supply chains.
