AC Milan and BMW have renewed their agreement and expanded a relationship that began in 2021. BMW continues as a premium and official automobile partner of the club in Italy and the presence of the German brand is visible on both the field and outside the field.
Partnership history
In the past three years, the two have worked together more than just branding. BMW has supplied players and employees with new models that range from M -Performance cars to full from electric vehicles such as IX and I4. These deliveries often doubled as public events, with players collecting their cars in Casa Milan or BMW exhibition rooms.
The partnership also brought AC Milan players in BMW campaigns in Italy, and the two organized fan-focused events, charity initiatives and exhibitions. Some of them have combined with common sustainability goals – BMW, which drive its EV list forward, and Milan promotes environmental and social programs.
In the coming season, BMW and AC Milan will plan together, joint events and appearances as well as new ways to include fans. While details are not yet public, earlier seasons indicate a mixture of personal activations, digital content and access behind the scenes that combines the worlds of football and cars.
BMW’s football footprint
BMW’s work with AC Milan is part of a wider move to the upper football. In Spain, BMW also sponsors Real Madrid, provides vehicles and works on events and advertising campaigns. The two partnerships presented the brand in front of millions of fans across Europe, each of which have their own local focus, but share a similar approach to the combination of sports, engineering and top-class visibility.
