BMW goes a different way than many of its competitors by rejecting the trend of the massive screens of pillar-to-Pillar infotainments. Instead, the brand believes that your new panoramic view vision is a more intelligent approach that improves the driver’s commitment. In words to the press, Stephan Durach, Senior Vice President UI/UX development, gives more insight into the reason why BMW has decided to carry out a U-turn of Idrive 9 and a dashboard full of screens.
More technology, more commitment? BMW finds it possible
According to Durach, the panorama display, which extends over the windshield over the eye level, offers a clear hierarchy of information without overwhelming or distracting the driver. “It’s not just a large screen with lots of information,” says Durach. “We really try to set priorities and give you the right information at the right time in the right place.”
It is definitely a departure from other car manufacturers, including rivals such as Porsche and Mercedes. In particular, they have not tried to distract the course from the industry standard of screens more or less in order to replace the entire dashboard. Durach continues that this setup is the development of the long -standing philosophy of the brand’s driver orientation. “We have our panoramic view in the middle, on the line or in front of the driver, where you can really build an information hierarchy. You don’t have to look down. It is always in your vision.” Durach says it is the “perfect interpretation” of a cockpit used by driver.
What about the other boys?
When others see larger or more screens than progress, BMW insists that clarity and context are more important. The car manufacturer only focuses on the most relevant information and the presentation at the right time and the right place. He believes that the panoramic view improves the focus, reduces tiredness and keeps the drivers connected to the street better. “If you really build a huge screen in the car, the column to the column, you will lose a certain focus for the driver,” says Durach. In his eyes, this is what makes panoramic views that others miss the brand.
Durach also claims that there is a “quiet mode” that “switches everything off”. When it comes to panorama display compared to conventional screens, says Durach: “It is a completely different story.” He believes that the system of BMW is much distracted as screens. We are interested to see how minimally the panoramic view will. And at least for the time being, we agree that fewer screens meet fewer distractions. But we won’t know exactly until we experience it ourselves.
