How big is new class? We discussed it in detail about it and emphasized how it marks a crucial moment in the company’s history. After all, it is the biggest investment that BMW ever made with over 10 billion euros. It represents an unprecedented sum that has already been poured into the future of the company in an increasingly challenging environment. China’s cheap electric vehicles breathe in the neck of the old car manufacturers. In addition, the tariffs of the Trump government do not make things easier.
BMW’s efforts extend far beyond the IX3 and the new DebreCen factory, in which the electrical transitions are built. New class is not even limited to EVS; It includes the entire line -up. BMW plans to start more than 40 new models by 2027, some as updates in the medium cycle, others than real cars of the next generation. Apart from the vehicles themselves, the initiative includes new batteries, electric motors and the so -called “heart of joy”, whereby four “superbrains” act as a digital nervous system of the brand. Add these adaptation engines such as the inline-SIX and V8 to meet the regulations of Euro 7 together with the next generation’s iDrive and you start to recognize the company’s scale.
Can new class do the company or break? According to the BMW, the answer is not even up for debate. Australian magazine Drive The board member Joachim Post said that new class “will not fail”. While BMW was faced with the salvation of the brand after the Second World War, especially before the Second World War, it generally has thrived. Over a century experience, Munich gives trust to believe that new class will be another feather in his hat.
“We [have been] Build cars … [for] We are in this shop for more than a hundred years and know how to do cars. We only believe in the strengths of our organization, the ideas and the power of our engineers … All of these ideas as soon as you have driven the car and the sheer driving pleasure on a completely new level is my belief. “
Post also emphasized that BMW does not put all the eggs in the EV basket. By further development of burning engines, the company can address buyers who are not yet willing to become electrical. I would argue that very real problems are driving this hesitation, such as an underdeveloped load infrastructure in regions where gas is still king.
The next generation IX3 pioneers the new hardware, software and design language. New class is probably the most important chapter in the history of BMW in our lives and touches every corner of the business. No wonder that Munich insists that this is the beginning of a new era.
Source: drive
