BMW regularly launches special editions in South Korea where these cars can only be ordered online. However, the company is taking a different approach with its latest series of limited-edition vehicles. These were customized by fans who took part in the Create Your Own BMW Edition competition in May, and the designs with the most votes are now going into production.
The most striking of the group is the M5 Fire Orange 30th Anniversary Edition with black wheels and a carbon fiber rear spoiler. In order to meet customer requirements, BMW also dips the side mirror caps and the roof antenna in carbon. The M Driver’s Package and carbon ceramic brakes come as standard.
Since a car with an eye-catching exterior demands an equally eye-catching interior, the interior is finished in Kyalami Orange. To sweeten the deal, BMW South Korea adds an anthracite headliner and a Bowers & Wilkins surround sound system. Only five cars are planned, priced at 187.6 million won, or $128,000 at current exchange rates.
Here’s the kicker: The M5 Fire Orange actually came in second place in the popularity contest. The top spot went to the M2 Voodoo Blue 30th Anniversary Edition, equipped with the eight-speed automatic transmission. Third place went to another M2, this one in Frozen Portimao Blue with a matt Individual finish. As with the Voodoo Blue car, the manual is skipped in favor of the Steptronic.
Each M2 variant is limited to five examples, with BMW Korea charging 104 million won ($70,900) for Voodoo Blue and 102.3 million won ($69,700) for Frozen Portimao Blue.
A few SUVs were the best of the rest. There is an X5 xDrive40i with M Sport package in Dravite gray. It’s far less exclusive than the M cars, with 30 units planned and a price tag of 136.5 million won ($93,000).
The cheapest model is the X3 20 xDrive with the M Sport Pro package and a range of M Performance Parts. Interestingly, this is the only way to get the “G45” locally in Dune Gray. It is limited to 30 copies and is priced at 82.2 million won (US$56,000).
