One little thing about the 7 Series sold in China that you may have missed is the “L” in the name. While this makes sense for models with a stretched wheelbase, this is not the case with the “G70”. BMW’s flagship sedan is no longer than anywhere else, but in China this car is known as the M760Le.
As strange as it may sound, the decision makes sense from a marketing perspective. BMW knows that Chinese buyers value spacious cabins with generous rear seat legroom. The addition of the “L” helps position the car as a more luxurious, chauffeur-friendly option. Especially in the eyes of customers looking for a luxurious ride without resorting to Rolls-Royce prices. Interesting fact: At 3,215 millimeters (126.6 inches), the G70’s wheelbase is actually slightly longer than that of the old G12.
The current 7 Series is approaching its fourth anniversary, a long time in today’s highly competitive car market. Before the Life Cycle Impulse arrives later this year to freshen things up, we’re showing you new images of a high-end build. It is one of the most expensive configurations because it is an M760e (unfortunately M760Le) with two-tone paint.
For this photo shoot in Beijing, BMW chose to highlight the M Performance electric sedan in a color combination of Liquid Copper and Sapphire Black. Even without ticking additional option boxes, this M760Le would cost at least 160,000 euros at home in Germany.
After four years, we had time to get used to the polarizing front design. Don’t expect that to change dramatically with the facelift. Spy images of the 7 Series LCI strongly suggest that the oversized kidney grille and split headlights will remain. BMW does sprinkle in some Neue Klasse design elements, but the brand seems committed to its love-it-or-hate-it approach. The same applies to the second-generation X7, which will be launched in 2027.
Production of the 7 Series facelift is rumored to begin in July, suggesting an official debut in late spring or early summer. BMW’s acquisition of the ALPINA brand will also pave the way for the return of the B7, albeit under a different name. The “G72” could be considered the most luxurious 7 Series yet in China, although it remains to be seen how much weight the name itself would carry there.
