We’ve already noted that BMW had a strong year in the US in 2025, posting record sales for the third year in a row. Deliveries rose 4.7% year over year to 388,897 units. We now take a closer look at what worked and what didn’t over the last 12 months.
To the surprise of no one, the X3 came out on top. The noble crossover rose by 11.3% to 76,546 vehicles, narrowly displacing the X5. The luxury ship recorded a 5.4% increase to 76,246 units, just 300 fewer than its smaller sibling. Third place went to something other than an SUV: the 4 Series. Combined sales of all body styles reached 39,379 units, a decrease of 7.6% compared to 2024.
At the other end of the rankings are the usual suspects. The XM came in last with just 1,878 units sold, down 4.9% year over year. The Z4 finished slightly ahead with 2,113 roadsters, down 0.8% from 2024. It’s worth noting that 2025 was the two-seat convertible’s last full year of sales. Production ends in April and the Final Edition marks the car’s impending demise.
The 8 Series also ended up at the bottom of the sales list, which is hardly surprising. BMW is shutting down production and some variants have already been discontinued. The M8 is gone, the remaining versions, such as the M850i M Heritage Edition, will follow after April.
The X4 was among the slowest-selling vehicles, with deliveries falling 40.8% to 5,910 units. That’s no surprise considering the peppy SUV has already been retired. It no longer appears on BMW’s US website and cannot be configured in Germany either.
The i3 and 6 Series Gran Turismo still appear in the sales charts, even though BMW stopped production both years ago. One buyer picked up the electric hatch in 2025, while two customers drove off in the GT. For comparison, production of the i3 ended in mid-2022, while the large luxury hatchback left the US market after the 2019 model year. Although the 6 Series GT received a facelift, it was never sold in North America.
Looking ahead, 2026 should be another solid year for BMW in the US, thanks in part to the upcoming iX3. However, the all-new electric crossover won’t be available in dealerships until this summer, meaning its impact will only be felt for about six months. The next-generation X5 and facelifted 7 Series are also planned, although both are expected to go on sale in late 2026 or early 2027.
