BMW has reached an important milestone at its San Luis Potosí plant in Mexico: the 500,000th vehicle has just rolled off the assembly line. The half-million mark comes just six years after the factory officially opened, underlining its growing role in BMW’s global production network.
The milestone car is a striking BMW M2 CS in the color Velvet Blue – an exclusive color for the top model M2. The limited coupe went into production in August 2024 along with the new M2 Racing variant. Before its debut, BMW tested a prototype of the M2 CS on the Nürburgring Nordschleife, where it became the fastest compact production car ever to race on the legendary German circuit.
Harald Gottsche, President and CEO of the BMW Group Plant San Luis Potosí, described the milestone as a moment of pride for the entire workforce. “We are proudly celebrating the production of the 500,000th vehicle at our factory, an M2 CS Velvet Blue. This milestone reflects the commitment and passion of our entire team, which drives the quality and innovation that characterize BMW every day,” he said.
In addition to the M2, San Luis Potosi also produces 2 and 3 series models
The San Luis Potosí plant, located in the municipality of Villa de Reyes, began operations in June 2019 with the production of the BMW 3 Series Sedan – a core model for the brand worldwide. In September 2021, the factory expanded its portfolio with the 2 Series Coupé, followed by the powerful M2, which was added to the product range in December 2022.
In September, the company reported a 15.5 percent increase in activity compared to the same month last year, driven by significant increases in production of the 2 Series, M2 and 3 Series. Demand was particularly strong in the United States, where combined sales of the 2 Series and M2 rose more than 40 percent year-on-year in the first three quarters of 2025.
Today, the San Luis Potosí factory employs around 3,700 people and has an annual production capacity of up to 175,000 units. Beyond production, it is also a showcase for BMW’s latest manufacturing innovations. The site has one of the company’s most sustainable paint shops, which operates without the discharge of process wastewater and integrates advanced robotics, digital twins and predictive maintenance systems as part of BMW’s iFACTORY strategy.
BMW has also confirmed that the Mexican factory will play a key role in its electrification plans. The company is investing around 800 million euros to expand its activities and prepare for local production of high-voltage batteries and future New Class electric vehicles from 2027. Of this, around 500 million euros will flow into a new 85,000 square meter battery assembly facility on site.
