The idea of buying a BMW from Amazon may sound ridiculous. Of course, this is until you realize that it has already happened. Thanks to Hertz ‘new partnership with Amazon cars, car buyers can now buy used vehicles online. This includes a nice selection of used BMWs.
Buying a used BMW can be a bit of gambling, but if you know the car and ask the right questions, you can normally buy peace. Things change a little when they are not seen. This means that in 2025 it is far from the most unusual thing. Depending on the study you consult, you buy between four and five car buyers completely online. In addition, services such as Carvana have proven that they are not just new vehicles that have a place on the digital market. With the latest news from Hertz, who work with Amazon cars to sell used cars, we have to ask ourselves: Will we buy our next BMW from Amazon?
Is the purchase of a BMW really so different from Amazon?
From the dealers’ point of view, Amazon cars will probably not change much. The sale of a car sells a car; That does not change, depending on where the buyer comes from. The biggest changes will go hand in hand with the interaction of the dealer with customers. Which seems to be “not at all” from a short test run. Amazon cars contain almost every conceivable fee in advance and seems to enable them to upload everything they need to buy a car directly from your living room. In a sense, it is more carvana than other listing services. Except, of course, that you buy from the dealer, not at Amazon.
It is a mixed bag on the customer side. You cannot plan a test drive without going to the dealer, and at this point you can also buy personally. Suppose you are not interested in test drives, Amazon cars are almost identical to Carvana in practice. You choose the car, the website shows what you pay and you end the process as personally. Probably the most relevant for those who buy a used ex-Hertz BMW are the guarantee advantages. But these are not exclusive to Amazon, only Hertz.
Amazon that enters the car sales segment is a great news. The partnership with Hertz gives the credibility of the Amazon platform and decreases the business of competitors. And although we do not believe that BMW will soon be working with them to get a new car sale, there is likely that there are probably thousands of people who buy their next used BMW via Amazon. Personally, I think that it is all about confidence in the car. As long as you can make enough diligence from afar, there is really no reason to buy your next used BMW online. It is really no different from buying at auction locations, and if at all, there is more Buyer protection. But that’s the leap of trust you have to do. Would you buy your next BMW from Amazon?
