1.9%. This is how low the share of electric vehicles in the BMW Group’s total deliveries was in 2020. Since then, demand has skyrocketed, rising to 4.1% in 2021, 9% in 2022, 14.7% in 2023 and 17.4% in 2024. Looking at BMW’s performance from January to September 2025, there is every reason to believe that the Share balanced will be higher by the end of the year.
In the first nine months of 2025, 18% of all cars sold by the BMW Group did not have an internal combustion engine. The key word here is “group,” as the number includes not only BMW, but also MINI and Rolls-Royce. Across all three brands, electric vehicle sales increased 10% compared to the same period last year, reaching 323,437 units.
Plug-in hybrids are also on the rise. Between January and September, PHEV deliveries rose 27.6% to 146,850 vehicles, accounting for 8.2% of total sales. Together with pure electric vehicles, electrified vehicles accounted for more than a quarter of the group’s volume: 26.2% or 470,287 cars. It’s worth noting that only BMW sells PHEVs, as MINI phased them out when production of the previous generation Countryman ended.
It’s important to consider this steady increase in electric vehicle sales in context. The increase came before the debut of the new iX3 and before the broader market launch of the Neue Klasse. The proportion of emission-free vehicles could grow significantly in the coming years. In 2026 alone, BMW will launch the i3, iX4 and iX5 sedans and give the i7 a mid-cycle update.
Let’s not forget that prototypes of the next-generation iX1 with a complete New Class makeover are already on the road. Later this decade, BMW plans to introduce an iX7 and an i3 Touring, as well as an entry-level model (likely badged i1 and/or i2). Some of these electric vehicles have not yet been officially confirmed by Munich, but our sources say they are on the way. In addition to China-exclusive models like the iX3 and long-wheelbase i3, a two-door i4 coupe could also be added to the lineup.
However, despite the influx of electric models, achieving the BMW Group’s long-standing goal remains a challenge. The company’s goal is for electric vehicles to account for more than 50% of annual sales by the end of the decade. There is still a long way to go, but after investing over 10 billion euros in the Neue Klasse platform, BMW is confident of achieving this goal. CEO Oliver Zipse has repeatedly emphasized that NK represents the largest single investment in the company’s history.
