The BMW concept Speedtop is a pretty piece of metal and is different from everything else that BMW has tried beforehand. From the perfect proportions to unique interior, it is no doubt that this is a special BMW. The limited production of only 70 units makes it more desirable. BMW doesn’t do that all the time. How did the BMW Speedtop make it beyond the bottom of the cutting room? The BMW design of the BMW, Adrian van Hooydonk, casts some light.
Politics and the sale of the board
There are many moving parts when it comes to obtaining a green -lit model with limited production. But Adrian was apparently in the block a few times. According to him, the speedtop was initially a product of the design department. From there it is about convincing the right people. He gave us some insights into some comments to press the Villa d’Este. “You have to involve certain departments of the large company to ensure that the car drives like a BMW … Other departments do not have to get involved, because then it only gets slow and complicated.” But it wasn’t everything Adrian did – he had a lot of help inside and outside the organization.
“Top management loves cars. They love design,” says Hooydonk. He claims that the higher ups could see that the speedtop is a car for a special occasion. He says a model with limited production, he says, benefits from the entire organization. “[It] Also helps our organization not to become complacent, not to be automatically automated, like a machine. “And everything comes back to the customers – that’s really the car. And ultimately it seems that these reasons are sufficient to bring the speedtop into a limited production run.
Design background and skytop/speedtop design
Speedtop is brought back to Skytop without exception. Skytop took 15 months from concept to production, although she was based on a mostly borrowed architecture from the current/outgoing BMW M8. And so that you do not compare the (admittedly similar) concept tour coupé with the speedtop and think that there is any kind of common ground, you don’t. The touring concept based in Z4 was worked out by Turin, Italy-based company from Turin, which BMWS has completed Garmisch Concept Car Recreation.
However, the speedtop (and skytop) avoid a real design built by coach. You will be produced directly in Plant Dingolfing. The Skytop product manager Tobias Mühlbauer claims that BMW will produce everything from headlights to the upholstery directly in your own house. A team reserved for this type of jobs – limited and exclusive models – is commissioned to manufacture these tailor -made touches.
It is a mixture of happiness, timing and raw talent that brought the speedtop into production. And if you are one of the happy 70 people who manage to grab one, you can thank a small but committed team at BMW.
