The enchanting MINI Cooper C is causing a sensation in Japan

The cheapest ticket to the world of the BMW Group is the MINI Cooper C. In Germany it starts at 28,150 euros, the cheapest BMW is the basic 1 Series at 33,600 euros. Similar to the Bavaria’s entry-level sedan, the Oxford’s base vehicle is highly customizable with numerous personalization options.

A new series of photos from the busy streets of Japan show the F66 in what is probably its most striking color: Sunny Side Yellow. It’s a £600 option, but if you want the contrasting white roof and side mirror caps you’ll have to step up to a more expensive trim. MINI also presents the three-door model with optional 17-inch U-spoke alloy wheels.

Much like previous generations, the latest MINI remains a charming car with only a handful of direct competitors. Opel once tried to compete in this segment with the forgotten Adam, a stylish city car, but the attempt was short-lived. The Smart ForFour has come and gone, while something like a Toyota Aygo X isn’t really a legitimate opponent.

MINI COOPER C JAPAN 08MINI COOPER C JAPAN 08

Its closest competitor is the Fiat 500, which recently regained its gasoline engine in response to slow-selling electric vehicles. It also leans heavily on retro design and builds on a decades-long tradition. However, despite the MINI badge, the Cooper is a much larger car. It definitely has more presence than the fancy Italian hatch and feels more substantial.

The Cooper C is at the lower end of the BMW Group range and is not intended for chasing lap records. Its turbocharged 1.5-liter gasoline engine performs at its best in the car’s natural environment: the urban jungle. The 154 hp three-cylinder “B38” engine accelerates the MINI to 100 km/h in a more than respectable 7.7 seconds.

As with all other Oxford models, there is no manual transmission. It’s not the end of the world, considering that switching gears in a crowded city isn’t exactly our thing. However, MINI could have at least given the John Cooper Works hot hatch a third pedal to satisfy enthusiasts. Instead, a seven-speed dual-clutch automatic transmission sends power to the front wheels.

MINI once said it would become an all-electric brand around 2030, but that ambitious goal no longer exists. Similar to its parent company BMW, the British brand will stick to combustion engines for many years to come. I think we can all agree that this is a good thing.