As with cars, BMW regularly updates its configurator. Although it doesn’t happen as often as we want, the improvements are generally well received. The same does not necessarily apply to some of the life cycle impulses used on cars, but I wander off. The new build tool has appeared quietly for the X3 in Austria.
The configurator looks as if BMW was inspired by video games and offers a much more impressive 3D user experience. You can not only open the doors and the tailgate, but also switch between day and night. For additional realism, the position of the sun changes during the day and influences how the light reflects from the car.
The 360-degree view continues inside, where they can be switched on and off without a noticeable decline in image quality. In addition, you can do the same from the outside to get a look at the vehicle you adapt. Our build is based on the Range-Top-M50 XDRIVE in individual tanzanite blue with 21-inch-branched bikes (901 I). This configuration costs over € 100,000, and we have not even checked all the boxes on the option list.
We are confident that BMW will expand the configurator in order to cover its entire line -up earlier than later. Logic suggests that after Austria, other regional websites will follow with the updated interface. However, it is unclear whether the US configurator will take over the new design because the American car manufacturer was using that at European locations.
We don’t have to tell you how important configurators are in 2025. It is often the first and most exciting part of the car purchase process. A smooth or sluggish experience can make or break a purchase before entering a dealer. Since BMW focuses more on online sales, it is no surprise that the company is working on making the process more pleasant.
You can give him a vertebra on the following link.
Source: BMW Austria (about Bimmer today)
