BMW from North America today published its sales in the third quarter of 2025 and showed significant growth in the BMW and mini brands in the USA in the BMW and mini brands in the US BMW. The first three quarters of last year. Consistently made 42,035 units in the third quarter, an increase of 19.1% compared to the previous year, while light trucks – including SUVs and crossovers – recorded an even stronger jump from 28.1% to 54,851 units.
“BMW customers are still enthusiastic about our product portfolio and the variety of our drive train offer,” said Sebastian Mackensen, President and CEO of BMW from North America. “Together with our dealers, we go into the last route of 2025, which are well positioned to surpass the record sum of the last year for BMW sales in the USA.”
Electrified models approach 20% share


In the first nine months of 2025, almost 20% of the US sales of BMW were either a battery electricity (BEV) or plug-in hybrid (PHEV). However, Q3 results for electrified models slid slightly. BMW sold 16,096 electrified vehicles in the third quarter of 2025, a decline of 2.8% compared to the 16,557, which were sold in the third quarter of 2024. Despite the decline, the demand remains strong, since BMW further expands its EV and PHEV list.
Mini publishes 37.6% growth


Mini also reported impressive profits. The brand sold 7,270 vehicles in the third quarter of 2025, which corresponds to an increase of 37.6% compared to the same quarter of 2024. The sales of Mini rose by 24.6%annually. 21,862 vehicles were delivered in the same period of the previous year compared to 17,551. The strong performance is attributed to the fully calculated product portfolio of Mini, including new electrified offers and the updated design in the entire list.
| Q3 2025 | Q3 2024 | % | YTD 2025 | YTD 2024 | % | |
|---|---|---|---|---|---|---|
| BMW car | 42.035 | 35:304 | 19.1% | 127,865 | 112.489 | 13.7% |
| BMW Light Trucks | 54,851 | 42.824 | 28.1% | 147,520 | 141,351 | 4.4% |
| Total BMW | 96,886 | 78.128 | 24% | 275,385 | 253,840 | 8.5% |
| Totally mini | 7.270 | 5.284 | 37.6% | 21,862 | 17,551 | 24.6% |