Buick says it is going to absolutely electrify its lineup in North America, and can convey its first electrical automobile to marketplace for North America in 2024.
Buick’s future EV merchandise will carry the Electra identify. The corporate launched a wealth of details about its new model identification and new badging (new typography, an up to date coloration palette and a brand new advertising and marketing strategy!) however is providing few particulars in regards to the new EVs it plans to supply.

Buick Wildcat EV idea rear three-quarter with distinctive semi-swing doorways that open on the passenger aspect.
“The Buick model is dedicated to an all-electric future by the tip of this decade,” mentioned Duncan Aldred, International Vice President, Buick and GMC. “Buick’s new emblem, use of the Electra naming sequence and a brand new design search for our future merchandise will remodel the model.”
The brand new look is demonstrated by the Wildcat EV idea, which Buick calls “an expressive imaginative and prescient of the model’s new design path.” Buick has used the Wildcat identify for idea automobiles all through its historical past. The primary Wildcat, launched in 1953, was “a present automobile that previewed next-generation Buick design.”
“From each angle, the automobile seems prefer it’s able to pounce,” mentioned Bob Boniface, Director, International Buick Design. “It’s the results of cautious consideration to the proportions and sculptural magnificence derived from the intersection of kinds, not traces.”
The corporate supplied copious particulars in regards to the exterior and inside design of the two+2 coupe, nevertheless it seems like we’ll have to attend for any details about its options and efficiency. Buick did point out “a sweeping touchscreen” and one other display on the console. Buick additionally mentioned that new automobiles offered within the US will embody three years of OnStar and Linked Providers Premium Plan, and that providers akin to distant key fob, Wi-Fi knowledge and OnStar security providers can be included as commonplace tools.
It additionally revealed that the Wildcat EV idea is a platform for “futuristic” options akin to synthetic intelligence, biometrics and aromatherapy. “When Zen Mode is activated, it is going to dim the cabin lights, disperse calming aromatherapy scents and activate massaging seats.”
Supply: Buick