The EV is rather more than only a substitute for the legacy petroleum-fueled automobile—it reaches its true potential as a part of an ecosystem that additionally contains charging infrastructure, stationary battery storage, distributed renewable power technology, and software program to make all of it work collectively.
GM goals to convey all of those parts collectively below a brand new enterprise unit. GM Vitality will “create a holistic ecosystem of power administration services and products,” together with {hardware} resembling batteries and photo voltaic panels in addition to cloud-based software program that may hyperlink these choices with EVs and utility corporations. Bidirectional charging, which permits vehicle-to-home (V2H) and vehicle-to-grid (V2G) purposes, is a serious a part of the image.
Creating a collection of synergistically-linked services and products could be not solely a strong brand-building technique, but in addition a option to make assist customers get comfy with new applied sciences, as Apple and Tesla can attest.


“GM Vitality’s mission is to supply prospects entry to a full suite of power services and products, together with options past the automobile, accelerating the seamless transition to an all-electric future,” mentioned Travis Hester, VP of GM EV Progress Operations. “With the enlargement of our enterprise enterprise by way of GM Vitality and some of the complete portfolios of power administration services and products obtainable, we’ll assist to scale back the boundaries of entry for sustainable energy and additional speed up the mass adoption of EVs.”
The central interface for GM Vitality’s options might be GM’s Vitality Companies Cloud, which GM says is already getting used to hook up EV prospects with managed charging packages by way of a number of electrical utilities in 4 states.
Energy outages are a sizzling subject lately, and V2H functionality, which permits an EV to energy a home, is an enormous promoting level.
“The reliability of the US electrical energy grid has by no means been extra vital,” mentioned Hester. “GM Vitality [will] ship sustainable power services and products that may assist mitigate the impact of energy outages and supply prospects with resilient and cost-effective power administration. In case you have a sudden surprising energy outage, then you should utilize your automobile or your stationary storage field to energy your own home or small enterprise.”
GM is presently operating a V2H pilot with Pacific Fuel and Electrical, and the businesses anticipate to start making the system commercially obtainable to PG&E prospects subsequent yr. GM can also be working with different electrical utilities together with Con Edison, Graniterock and New Hampshire Electrical Cooperative (NHEC).
One other company companion is SunPower, which is able to be a part of with GM to develop a house power system that integrates EV charging, photo voltaic panels, power storage and V2H functionality. The house power system might be obtainable concurrently the retail launch of the bidirectional-capable Chevrolet Silverado EV, which is anticipated to start manufacturing in fall 2023.
GM Vitality might be competing with Tesla, which has supplied charging, photo voltaic and power storage for a number of years, and with rival Ford, which has additionally partnered with Sunrun, and likewise has a pilot V2H program operating with PG&E, utilizing its bidirectional-capable F-150 Lightning.
“Our competitors on this area on the [automaker] aspect is basically solely Tesla, which is a powerful power administration firm,” mentioned Hester. “There are quite a lot of analogies you possibly can draw with Tesla.”
Sources: GM, Reuters, CNBC, Detroit Free Press