Charged EVs | New survey: a majority of premium automobile drivers need to go electrical


Knowledge analytics agency Kantar, on behalf of Mercedes-Benz Mobility, lately surveyed 2,605 drivers of premium vehicles throughout all manufacturers from Germany, the US and China, and located that a big majority of respondents “can think about driving an electrical automobile throughout the subsequent 5 years.”

When damaged down by nation, the outcomes roughly replicate the present respective ranges of EV adoption. In China, 96% mentioned they have been able to go electrical. In Germany, the determine was 80%, and within the US 68%.

Patrons are more and more open to the concept of shifting past the standard in-person automobile gross sales expertise—for a majority of respondents, on-line contact with an auto vendor was simply as vital as private contact.

Automotive house owners expressed a marked choice for financing their vehicles as an alternative of buying them outright, notably in Germany and the USA.

“We understand a transparent push in the direction of e-mobility and a need for extra monetary flexibility amongst automobile drivers,” mentioned Franz Reiner, Chairman of the Board of Mercedes-Benz Mobility. “The examine thus confirms our technique of paving the best way to inexperienced mobility with versatile financing choices. The digital gross sales channel is taking part in an more and more vital position on this, however private recommendation stays related.”

Supply: Mercedes-Benz


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