Mercedes-Benz electrical motor subsidiary YASA appoints Jürgen Banken as new CEO


YASA, a pioneer in ultra-high efficiency electrical drive know-how and a wholly-owned subsidiary of Mercedes-Benz, has appointed Jürgen Banken as its new CEO. An skilled enterprise chief, Jürgen Banken succeeds Dr Chris Harris and assumes management duties efficient from at this time.

YASA’s axial-flux electrical motor know-how gives the best efficiencies and highest energy densities in school for the smallest measurement and weight. YASA relies in Oxford and Welshpool, UK.


Banken has held a variety of management positions at Mercedes-Benz during the last 26 years, most not too long ago as Senior Supervisor, Growth of Built-in Electrical Drives at Mercedes-Benz. He has a grasp’s diploma in Mechanical Engineering from Aachen College and has greater than 15 years’ expertise in growing and bringing electrical automobiles to market.

Since 2016, Banken has been accountable for delivering Mercedes-Benz electrical propulsion programs, together with the EQS from idea to supply of its Electrical Drive Unit. Jürgen joins YASA at a time of accelerated development and can concentrate on delivering world-beating electric-drive options for AMG & Mercedes’ electric-only platforms and the subsidiary’s supercar OEM prospects.


Dr Chris Harris joined YASA in 2012 and scaled the corporate from 20 staff to 300, elevating vital funding and successful OEM sequence manufacturing contracts, earlier than main the acquisition of the corporate by Mercedes-Benz in 2021. Chris is stepping down as CEO to pursue different entrepreneurial ventures, and takes up a brand new function as a Non-Govt Director at YASA.

On Mercedes-Benz’s journey to ‘Electrical solely’, YASA is a vital cornerstone for our main electrical drive know-how. With Jürgen Banken, we could have a really skilled govt main the crew who will take YASA’s improvement ahead, making certain that their axial-flux electrical motors play a key half in our future excessive efficiency EV product portfolio. Chris has been key to YASA’s improvement and we wish to thank him warmly for all his achievements, particularly his function in supporting YASA’s profitable transition to changing into a fully-integrated subsidiary of Mercedes-Benz.

—Markus Schäfer, Member of the Board of Administration of Mercedes-Benz Group AG and Chief Know-how Officer accountable for Growth and Procurement


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