Volta research finds broader EV adoption is determined by conveniently-located EV chargers positioned the place drivers already go


A nationwide analysis research by Volta Inc., an EV charging community, has discovered that EV adoption relies upon extremely seen EV chargers which are conveniently positioned on the locations drivers already frequent. The findings transcend worth and vary anxiousness to know prime obstacles to switching to electrical:

  • Visibility Is Key: Practically half (42%) of Individuals have by no means seen an EV charging station, and greater than 1 / 4 (27%) of EV intenders nonetheless haven’t.

  • Comfort Is A Should, Not A Luxurious: 75% of EV intenders rank handy entry to EV charging as their prime barrier to creating the change (5 share factors increased than worth); 63% of the overall inhabitants agreed.

  • Optimize for Way of life: Individuals ranked grocery purchasing (73%), eating at a restaurant (70%), retail purchasing (69%), working (68%), watching a film at a theater (64%), and exercising (60%) as prime actions they wish to accomplish whereas charging their EV— all increased than downtime actions like studying whereas charging (54%).


The momentum behind the transition to EVs continues to construct, however additional accelerating the change calls for a good deeper understanding of shopper conduct. The outcomes of this research reinforce the significance of Volta’s community design—eye-catching EV charging stations positioned steps away from the locations individuals already spend time.

—Drew Bennett, Government Vice President of Community Operations, Volta


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