Buick Electra GS nameplate trademarked


A current trademark submitting hints that Basic Motors will preserve the sporty Buick GS badge for future electrical vehicles.

GM on Oct. 4 filed a trademark software for the Electra GS identify, combining the GS badge with the Electra nameplate the automaker beforehand stated can be used for upcoming Buick EVs.

Quick for Gran Sport, the GS badge dates again to 1965. It was used on varied Buick muscle vehicles, however outlasted the muscle-car period and was used periodically within the following many years, together with an early 2000s Regal GS with a handbook transmission. The final manufacturing mannequin to get the GS badge was a model of the Buick Regal Sportback that debuted for the 2018 mannequin yr.

2018 Buick Regal GS

2018 Buick Regal GS

GM in June confirmed that future Buick EVs will get Electra badging, which, together with a brand new emblem, is a part of an try and remake the model for the EV period. The automaker stated these EVs can even use an alphanumeric suffix to indicate measurement and physique model, leaving room for the GS badge to be tacked on to indicate sportier variants.

GM has additionally indicated that it is prepared to purchase out Buick sellers that do not need to make the EV transition, which can embody important investments for charging {hardware}. The automaker has additionally provided buyouts to Cadillac sellers, however not Chevrolet and GMC sellers.

Whereas GM is laying the groundwork for Buick’s EV shift now, the primary manufacturing Buick EV for the U.S. is not scheduled to go on sale till 2024, with an unveiling later this yr. Most certainly to be EV crossovers, the deliberate lineup of Buick EVs will use the identical Ultium battery and motor structure as different upcoming GM electrical fashions.


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