Cupra began out life as a efficiency sub-brand of Volkswagen Group’s Spanish model SEAT, however in 2018 Cupra was repostioned as a standalone model providing its personal vary of sporty, emotional autos with putting design.
Cupra primarily operates in Europe however has already expanded to some worldwide markets, together with Mexico and different Latin American nations. Sooner or later, the U.S. could possibly be on Cupra’s listing of worldwide markets.
Talking this week on the launch of Cupra in Australia, model boss Wayne Griffiths mentioned Cupra is contemplating launching in North America as a part of its international growth however is but to decide, native publication Drive has reported.
“For now there is no such thing as a resolution being made on North America, however we’re beginning to analyze [the market],” he was quoted as saying.
When requested whether or not Cupra can be contemplating including China as a market, Griffiths reportedly mentioned different VW Group manufacturers like Volkswagen, Skoda and Audi are already strongly represented there and because of this Cupra is not targeted on the Chinese language market simply but, preferring North America, and particularly the U.S., as a substitute.
“The Volkswagen Group has a fairly a dominant share [in China] amongst its current manufacturers,” he was quoted as saying. “So to go to China? Not for the time being. We’ve extra precedence for the U.S.”
Like the remainder of VW Group’s quantity manufacturers, Cupra depends on shared platforms for its autos. Most of its lineup consists of sporty crossovers, with particular person fashions utilizing underpinnings shared with fashionable VW autos just like the Tiguan and ID.4. Cupra additionally continues to supply tuned variations of SEAT autos just like the Ateca and Leon.
