- Cupra aims to start the USA by 2030
- The Volkswagen Group brand plans to offer gas, plug-in hybrid and electrical models in the USA
- The brand is already available in Mexico and some additional Latin American countries
It was only a year since the Spanish performance brand of Volkswagen Group, Cupra, which has announced plans, to enter the US market with a number of electric vehicles until the end of the decade.
A lot has changed in this short time, including a slowdown in the Adoption rate of EVSAnd the steep tariffs of the Trump government in regions in which Cupras are currently being built: Europe and China.
Despite the headwind, Cupra still campaigned for the start in the USA by 2030. CEO Wayne Griffiths Automotive News reported on March 13 during a press conference in which the financial results of the past year were described. However, the all-EV strategy has covered a new plan with gas and plug-in hybrid vehicles alongside EVS.
“Our decision to bring Cupra to the United States until the end of the decade remains unchanged,” said Griffiths. “This is a long -term decision that cannot be determined on the basis of short -term fluctuations.”
Wayne Griffiths – Photo on Cupra
Cars from Europe are currently expected Face tariffs of 25%Of the 2.5% import duct that you are already exposed to when you come to the cars manufactured in the USA, which do not expose EVs in addition to the 2.5% import customs, while electric vehicles are exposed to a 100% tariff.
Cupra is looking for the USA to diversify its markets because the brand currently sells 90% of its vehicles in Europe. It also sells vehicles in Mexico and other Latin American countries. Cupra previously announced for the United States that it will initially work in selected states on the east and west coast and along the sun belt. The brand is already in conversations with Penske Automotive Group Establishment of a local sales channel. Griffiths said during the last press conference, the next step for the start of Cupra in the USA is to determine which models should sell there.
Cupra began as a performance of the performance of Spanish brand seat of the VW GroupBut in 2018 it was repositioned as an independent brand that offered a number of sporty, emotional vehicles with striking designs and platforms, which were mainly shared by Volkswagen models. In 2024 it achieved 248,100 sales, an increase of 7.5% compared to the previous year.
