GM emblems GMC Granite title for fifth time

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Normal Motors has utilized to trademark the GMC Granite title, which originated with a 2010 idea automotive, for a fifth time.

An utility was filed Sept. 30 with the USA Patent and Trademark Workplace (USPTO). GM final trademarked the GMC Granite title in 2019; a spokesperson mentioned on the time that the automaker information emblems for quite a lot of causes with out mentioning any attainable use for the title on manufacturing automobiles.

2010 GMC Granite Concept

2010 GMC Granite Idea

Unveiled on the 2010 Detroit auto present, the GMC Granite idea was a small boxy hatchback that appeared influenced by the Scion xB and Kia Soul, which had only recently debuted. The Granite was initially meant to be a Pontiac earlier than that division was scrapped throughout GM’s bailout and chapter restructuring.

Rumors persevered that GMC would introduce a manufacturing Granite, fed by trademark filings in 2010 and 2015 following the unique submitting in 2009, which trademarked the title to be used on the Detroit idea.

2010 GMC Granite Concept

2010 GMC Granite Idea

The truth that these earlier submitting did not result in a manufacturing automobile carrying the Granite nameplate exhibits that followers should not learn an excessive amount of into this newest submitting. Automakers usually trademark names to guard mental property, whether or not they plan to make use of it or not. That is usually the case with heritage names like Ford Thunderbird and Toyota Celica, each of that are recurrently re-trademarked. It is attainable that is what GM is doing with the GMC Granite title as nicely.

Whereas the idea’s styling is now greater than a decade outdated, GMC nonetheless has a slot in its lineup for a equally sized crossover. The truck-and-SUV model does not have a counterpart to the Chevrolet Trailblazer and Buick Encore GX but.

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