Mercedes-Benz in Could introduced a brand new technique that can see the automaker concentrate on decrease quantity however larger margin autos.
As a part of the technique, Mercedes will reduce its compact automotive vary. CEO Ola Kaellenius has beforehand hinted that three members of its seven-member compact automotive vary might be dropped when a redesigned vary is launched ranging from 2025, and Germany’s Handelsblatt (subscription required), citing mulitple insiders, reported on Tuesday that the three will embrace the A-Class sedan and hatchback, in addition to the B-Class minivan.
This would depart us with the CLA-Class coupe-like sedan, CLA-Class Capturing Brake fastback wagon, and GLA-Class and GLB-Class crossovers.
2019 Mercedes-Benz B-Class
The A-Class, presently in its fourth era, is without doubt one of the best-selling autos within the Mercedes lineup, with gross sales in Europe alone reaching near 120,000 items in 2021. Nevertheless, its margins are doubtless too skinny to beat value pressures automakers are going through, such because the change to electrical powertrains in addition to rising costs for vitality and uncooked supplies.
Mercedes solely sells the A-Class sedan within the U.S., although the mannequin might be dropped after 2022 when an up to date model is launched for the remainder of the world.
Mercedes’ subsequent era of compact automobiles are confirmed to undertake a brand new modular platform generally known as the MMA (Mercedes Modular Structure). The MMA platform is being developed for compact and small EVs, although is anticipated to nonetheless assist internal-combustion engines in hybrid configurations. Will probably be Mercedes’ final platform to take action, as all future platforms might be for EVs solely.
