Mercedes-Benz this week unveiled an idea celebrating a partnership with “League of Legends” and the online game’s Riot Video games writer.
The idea is strictly for the digital world, and consequently the design group, led by Mercedes design chief Gorden Wagener, might create components not potential in the true world.
“Due to the digital house, there are not any limits to what we are able to do, which implies we are able to push boundaries and provides our creativity the house for the sudden,” Wagener mentioned in a press release.
The idea is a dramatic coupe that appears like it’s produced from glass, together with the wheels that are maybe protected by some protecting defend. The hid wheel design could or might not be a nod to Audi’s RSQ idea from 2004, whose proportions are considerably much like the Mercedes.
Whereas the Audi RSQ appeared within the 2004 sci-fi movie “I, Robotic,” Mercedes’ idea options in a music video tied with the 2022 “League of Legends” World Championship match which runs in North America from Oct. 29 to Nov. 5.
Mercedes since 2020 has been the unique automotive companion of Riot Video games, and in 2021 Wagener and his group designed the championship ring for the “League of Legends” Championship. The ring options tiny Mercedes stars, in addition to an artificial diamond produced from CO2 captured from the ambiance.
“Successful the hearts of gaming followers is an thrilling problem,” Britta Seeger, Mercedes’ head of gross sales and advertising and marketing, mentioned in a press release. “Along with Riot Video games we’re in the perfect situation to encourage the neighborhood and to efficiently form the way forward for esports.”
