Shanghai picked for first Maybach Atelier


Mercedes-Benz Maybach final week opened what it refers to as an “Atelier” in Shanghai, China.

It is the newest in a sequence of Maybach model shops, however not like the present shops, which concentrate on vogue and in some instances saddles for horseback driving, the Atelier, a French phrase which means “an artist’s studio,” makes it potential to buy a Maybach car. An professional is available to information the shopper via the ordering and personalization processes.

A Maybach car can also be current within the Atelier, although the shopper can also be in a position to get a way of all that Maybach has to supply by way of digital installations, together with a configuration with 3D and haptic components, the automaker mentioned.

Mercedes-Benz Maybach Atelier in Shanghai

Mercedes-Benz Maybach Atelier in Shanghai

For patrons with extra-deep pockets, the shop will enable patrons so as to add choices from Mercedes’ Manufaktur personalization division. The Maybach at the moment current on the Atelier is a particular version constructed by Manufaktur, the 2023 Maybach S680 by Virgil Abloh.

Maybach mentioned it plans so as to add extra places for the Atelier idea via 2030, although the automaker hasn’t mentioned the place.

The roll-out of the Atelier is a part of Mercedes’ technique to develop the Maybach vary in coming years, whereas including extra personalization choices and special-edition fashions. Two extra Maybachs are within the works, primarily based on the SL sports activities automotive and EQS SUV full-size electrical SUV.


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