A traditional automotive underdog is getting its personal docuseries. “The Final Impartial Automaker” will look again on the historical past of the American Motors Company, also called AMC.
The folks behind the mission intention to launch the six-part collection in 2024, however are presently working a crowdfunding marketing campaign to safe the required money to finish the collection. It had raised $5,760 of a $10,000 aim on the time of publication.
1976 AMC Pacer Waynes World
Created in 1954 by the merger of Nash-Kelvinator and Hudson, AMC was the biggest U.S. automaker exterior the “Massive Three” of Ford, Normal Motors, and Chrysler (now a part of Stellantis). Whereas nonetheless a full-line automaker, AMC was a lot smaller than its Detroit rivals and thus needed to get artistic to keep up its place available in the market.
Underneath president George Romney, AMC emphasised compact vehicles just like the Rambler lengthy earlier than excessive gasoline costs made {that a} obligatory a part of each automaker’s product technique. Romney’s son, U.S. Senator and former Republican presidential candidate Mitt Romney, seems within the docuseries’ trailer.
AMC acquired swept up within the Sixties efficiency wars, launching the Javelin and AMX muscle vehicles and mounting a profitable Trans Am racing marketing campaign within the early Seventies, however by no means misplaced its penchant for quirkiness, because it rolled out the Gremlin and Pacer within the Seventies.
Because the Seventies wore on, AMC encountered monetary hassle. Even the acquisition of Jeep could not stem the tide of pink ink, so the automaker launched an ill-fated partnership with French automaker Renault. It additionally launched the AMC Eagle, a lifted four-wheel drive automobile that helped set the template for the fashionable crossover.
AMC ceased to exist in 1987, its property absorbed by Chrysler. Auburn Hills stored Jeep and recycled the Eagle title for a brand new captive-import model.
AMC’s decades-long struggle for survival ought to make for attention-grabbing viewing. The story can be instructed by the individuals who have been there. Watch the embedded trailer and, if you happen to like what you see, donate to the collection’ crowdfunding marketing campaign.
