Trademark filings level to entire household of Buick Electra EVs


Buick is dedicated to having a completely electrical lineup by 2030 and can launch its first electrical car in 2024. That first EV will carry the Electra title, and it might simply be the primary in an entire household of Electra-branded fashions.

A search of the US Patent and Trademark Workplace database reveals 9 logos filed by GM in October for “Electra E1” by to “Electrical E9.” The logos have been filed beneath the part for “motor land automobiles,” and be part of earlier logos filed by GM for “Electra” and “Electra GS.”

The Electra title was a fixture in Buick’s lineup for many years. It first appeared for the 1959 mannequin yr and lasted till 1990. GM revived it in 2020 for an Electra crossover idea, after which used it once more in June for an Electra-X crossover idea.

Buick Electra-X concept

Buick Electra-X idea

Buick mentioned these ideas particularly preview electrical automobiles sure for China, although some points may additionally preview components on Buick’s EVs destined on the market within the U.S. Buick in June additionally rolled out the Wildcat EV coupe idea, which additionally previews the design for Buick’s upcoming manufacturing EVs.

Buick has confirmed two EVs for the U.S. market, each of them SUVs primarily based on GM’s Ultium platform. One can have typical proportions, whereas the opposite can have a extra coupe-like profile. It is attainable the U.S.-bound EVs might be referred to as the Electra and Electra GS, whereas the Electra alphanumeric combos are reserved for the Chinese language market, the place Buick’s lineup is greater and extra various than the one within the U.S.

After all, automakers usually trademark names they haven’t any rapid plans to make use of, typically as a approach to keep management of names with particular significance, and that would merely be the case right here.


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