Rarely in our small corner of the Internet we see such an individual and wild creative idea as we have seen with Get Lotts ProjektSafari. After George Williams (@Gfwilliams) has made a name for one of the most demanding creative industry, she has now stuck in the car shop. Apparently he dares to dare to experience his years of experience with photography and his love for the Lotus brand. In combination with a talented group of employees and friends, whom he willingly credited as a ship for this project, George seems to have met with those of us a chord that had a serious longing for something so well thoughtful. I mean the following.
There are two ways to do this. The first and easiest is to change a car. On the other hand, you can at least try to create a coherent vision with a kind of ethos. Something that does not have to be understood or explained. As I mentioned, this begins, a strong team of people, which also included a customer who believed in the idea from the start. This is important if you create an object that swings more than just a superficial level. George always had an idea of how he wanted this car mainly based on how it could be photographed. Remember we are talking about a man who has participated in countless press releases, revelations and shots.
This experience informed his perspectives on creative expression, design and of course the technical resource. Before you highlight two of my aesthetic favorite decisions, it is important to mention that it is a rolling experiment with a clean sheet. The suspension was largely carried out before the body received its design elements that are not completely final. The first of these details is the line that the wider front arch has created that hits the body. With the addition of the tires in the all-terrain tire, this not only defines the safari look for me, but also complements the lines of the Elise. This becomes clear when we see the treatment of the rear arch and where it hits the body. This small difference in height and inclination records the midship layout of the car and retains the almost staggered but planted appearance of the original.
The second detail that immediately noticed is the rear emptiness between the lights with which the license plate was housed. It is very, and I repeat very difficult to reinterpret a design element that was so well integrated into the original look. When we look at it from behind, we see how the Wishbone-shaped channels that support the Scoop inlay integrate well into the “V” that imitates this emptiness. This leaves an almost perfect “basket” in which the spare wheel can sit.
And it doesn’t end there. In the absence of technical and price details, it is important to convey the meaning of Get Lost about the car itself. When George and I agreed how well the aesthetic details were carried out, he mentioned the fact that the name implies a true feeling of trust. You can take or leave it, and that speaks a lot about how unconventional all this is. With a significantly smaller budget than his established colleague at singer or icon, this had to have a strong creative basis. The choice of Elise was also important. The car seepers absolutely classless. A brave and completely accessible feature that is reinforced by clever technical decisions. It was important that George and his team do not lose sight of this throughout the project. It’s a toy and it had to stay that way. The whole feeling of not taking yourself too seriously makes it much more attractive to me.
This approach of self -confident silliness continues with the technical decisions. The basic design uses a completely tailor-made suspension system, a completely new drive train and a contribution to silliness has a hydraulic handbrake and a limit slip leaf. I will not comment on the driving characteristics because I hope George let me get behind the wheel at a later date *Wink Wink *.
As someone with a technical background and knowledge of some of the people involved, I calmed down to understand the width of the decisions that were made to forge a new identity, while it remains true to the Elise S1, which makes the Elise S1 too special. And if you don’t trust it, you can use the roof scoop until we have driving impressions.
It is very special to honor their stupid ideas and to get people and resources together. In the hyper -commercial landscape of the current automotive industry, especially in the context of social media, it is so easy to be influenced. To protect this idea until your full pregnancy is something, I can only welcome George and his team. It is brave and intentionally. Above all? It’s just a lot of fun.
