Alpinas always focused on the audience “If you know, you know,” with subtle design optimizations about your equivalent BMW colleagues. However, this could change soon as soon as the car manufacturer, based in Munich, completely takes over the brand niche. Future models from Buchloe could differ more dramatic from their donor cars than current offers.
The BMW Group manager of Design of the Adrian van Hoydonk design told Autocar That the company has already laid the basis for the granting of BMW and Alpina different identities. The former Polestar design boss Maximilian Missoni was commissioned to design future alpinas and BMWs from the 5 and upwards. Van Hoydonk made it clear that both brands will continue to share a uniform design language, so that radical deviations between badges are not expected. At the moment there is no official word about a tailor -made Alpina model.
“It will still remain a design language,” said van Hoydonk, “but the teams are smaller and the workload is now divided over several shoulders. I think that will simply lead to better results and prepare more growth in the near future.”
Before the current agreement expires at the end of this year, BMW still remains tight after the Takeover plans for Alpina. The official details are expected to be announced in 2026. In the meantime, reports indicate that the B7 is intended for a return, possibly under a new name and in full, in addition to a powerful V8 variant. A successor to the XB7 should also be in development, based on the second generation X7 (G67) and also with an EV derivative to the boat.
What else is on the horizon? With rumors that indicate a push hub market, Alpina could run its accessible models. The B5 has already disappeared and the B3 and B4 is probably not much longer. We remember a meaningful remark from BMW’s former luxury class, Christian Tschurtschenthaler: “Does it make sense that someone who spends € 250,000 or € 300,000 on an alpina will receive a B3 at a traffic light?”
Tschurtschenthaler also referred to a gap between the most expensive BMWs and the cheapest Rolls-Royces: “Between the tip of the BMW at € 200,000 to € 220,000 and the floor of Rolls-Royce, which begins at around € 350,000.”
Source: AutoCar
