BMW’s new class interior architecture is a courageous shift from the tradition-and in the heart is the so-called “magical triangle”. BMW changes interaction with futuristic technology and focused ergonomics.
New class cars and SUVs come earlier than you think, and you don’t need an enthusiast or designer to see that it is a rather radical departure from what you are used to at BMWS. At first glance, it hardly makes anything on the outside that it is a BMW. And inside the lack of a traditional measuring device cluster says everything you need to know. However, unknown does not mean that BMW designers did not do their homework. In fact, the cockpit is structured in a very specific way. One that designer Florian Sieb, interior designer for new class, calls “Magic Triangle”.
The magical triangle in new class design
Somewhat obviously, the Magic Triangle refers to three points with which the drivers mainly interact in the NEE class. The first is the panoramic view display, the heads-up display runs over the length of the windshield. In fact, it started life as a “P-HUD” before marketing received technology. The second is the steering wheel, which is unique for a few reasons. It is square and only offers two real spokes that run from 12 p.m. to six o’clock. At three and nine o’clock you will find two key clusters that control a variety of in-car systems. It is even more important that you can change what is displayed on the different screens with a swipe movement. That brings us to the last point in the Magic Triangle: the middle display. It works together with the head-up display and passes on all the information that the driver fits.
Why the magical triangle works
The philosophy is that the street is never Outside the inmates of the front seat, the information displayed is mainly controlled by the two touchpads on the steering wheel. In fact, the motto “eyes on the street, the hands on the steering wheel”, which were shaped in 2023. Everything is in the driver’s sight and everything is switchable without taking the eyes off the street. And in this regard, the design is successful.
A new standard for driver -centered interiors
And only for the recording was the design selection of the new class, which the Magic triangle dealt, was extremely specific. The parallelogram -looking middle screen was a conscious choice. Kai Langer, head of the BMW I design team, remembers the screens as “phenomenally expensive”. They were apparently ordered as 20 handmade pieces. “The idea was that Mini has a circular display and every large, flat, square displays seems to have, but that’s not really BMW’s style,” he said. We have already seen some of these design ideas in the BMW Vision New Class X.
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