For decades, the letter “M” was reserved for the most powerful vehicles, culminating in the legendary M1. But a lot has changed in this century, as there are now a multitude of M-Performance cars. In addition, BMW offers M Sport packages for almost all vehicles, including the three-cylinder front-wheel drive minivan.
The spread of the “most powerful letter in the world” is now expanding into the digital realm. BMW has introduced M in-car apps, and ironically they aren’t launching on an M model. In fact, the first vehicle to receive the new software isn’t even an M Performance model. The 2026 iX3 leads the way, although you’ll need to tick a few boxes in the options list.
To access the apps, the iX3 must be equipped with either the M Sport package or the M Sport package Pro. Another requirement is the BMW Digital Premium package. If these criteria are met, the stylish iDrive X infotainment system integrates the following apps: M Drag Meter, M Cockpit and M Channel.
M resistance meter
Start the M Drag Meter and the vehicle measures, saves and compares acceleration and reaction times. GPS is required to capture speed and distance measurements, and you can view up to four criteria on the same screen. As shown here, drivers can analyze 0-30 mph and 60-0 mph times, as well as quarter-mile performance and the time it takes to complete a full mile.
We honestly don’t think many iX3 “NA5” owners will ever use this functionality, but it’s nice to have nonetheless. It could prove useful for those waiting for hotter versions, namely the unconfirmed iX3 M60 and the full-fledged
M cockpit
Next is the M Cockpit, which provides a general overview of the technical data. There is real-time information on tire pressure and temperature, and drivers can also monitor G-forces while checking chassis and drivetrain values. BMW allows you to configure up to five dashboards, making the most of the 17.9-inch touchscreen.
M channel
This is less about the car and more about BMW M in general. It’s essentially a video hub that covers everything from step-by-step guides to motorsports content. We haven’t tested it yet, but logic says it only works when the vehicle is stationary. Likewise, some cars allow video games on the infotainment screen, but only when the vehicle is not running.
The M In-Car apps will eventually roll out to other models with iDrive, including the second-generation iX1 that we spotted earlier this week.
