We are not unknowns from perfumes of BMW brands, but a bottle of M-brand is a pleasant surprise. In fact, there are three different scents, each celebrating different epochs of the “most powerful letter in the world”. These fragrances created by the perfume Frank Voelkl and Alexandra Monet mark two key moments in the history of the M division and at the same time shed light on a modern car.
The first Eau de Toilette returns to 1972 when BMW M was founded and the 3.0 CSL (E9) debuted. It comes in a light blue bottle, an allusion to the first strip of the M logo. Next comes a darker blue color for the second perfume, which was created as a tribute to the M3 E30 from 1985. The third and last fragrance comes in a red bottle that represents the current M layout under the direction of the M5 G90.
BMW sells them in two sizes: 50 ml for € 62 and 100 ml for € 85. The prices are identical in all three scents. The CSL relapse should provide a “bold citrus mix with sharp lemon and fresh herbs”. The M3 E30 tribute combines “crispy apple and warm wooden.” As for the M5 G90 Eau de Toilette, it merges “bold pink pepper, mineral clarity and sophisticated forests”.
https://www.youtube.com/watch?v=2P4GKNYRKP8
You can buy the M-marked perfume trio from the Mavive fabric. However, we checked the website and only provided this fragrance on October 30, 2025.
The scents of M -brands follow the start of “Gen M”, the spiritual successor of the fictional “M Town” campaign 2018. It is a marketing effort that should highlight all things, from the illustrious motorsport past to today’s dynamic and diverse list. BMW shows what gen m is in Munich this week at the IAA Mobility Show. However, most of the eyes are on the new IX3 Electric Crossover as the first modern class model of the brand.
BMW M has never been stronger. 2024 was the 13th year in a result of the record deliveries. A total of 206,582 vehicles were sold, although there were only 66,805 real M cars. The remaining 139,777 belonged to the M -Performance family. In particular, the i4 M50 (recently replaced by the more powerful i4 M60) was the best -selling product for the third time in a row.
Source: BMW
