When asked to name the most beautiful car in the world, the answer always revolves around the same competitors. Some prefer the Jaguar E-Type, while others look at the Mercedes 300SL gull. Other cars that compete for the beauty crown are the Aston Martin DB5, Ferrari 250 GTO and the Lamborghini Miura. BMW is shown by this, the 507. While I prefer the roadster with the hardtop, the open-air version is almost as breathtaking.
The 507 roadster is exceptionally rare because BMW has only made 251 units. This was not because the company wanted to restrict production. Instead of the originally predicted sticker price of 5,000 US dollars, the car cost around 9,000 US dollars, which makes it expensive. Later in his short life cycle, the price rose to 10,500 US dollars. BMW had planned to sell around 5,000 units a year, but pulled the connector after only 251 were built.
Although celebrities such as Elvis Presley, Hans Stied and John Derek had one, it was not sufficient to spend so much for a luxurious Grand Tourer. The one we photographed this weekend at Villa d’Este 2025 Concorso d’Elanza is located on another level of exclusivity. It is the only car painted from the yellow factory.
The first reports said that BMW delivered the car in Gray and later yellow was yellow again at the request of the owner’s wife. However, the German luxury brand is confident that the lively color was how the car was originally ordered. The 507 was produced as a short -lived product between 1956 and 1959 in Bavaria. In the late 1950s and until the 1960s, Rival Mercedes produced the beautiful 300 SL Roadster as a follow-up of the Gullwing Coupé. You can imagine that the 507 are difficult to compete.
It is believed that BMW has lost money in every 507 that it sold. Things were so bad that the two -seater made the company almost bankrupt due to its high production costs. Although at that time a commercial failure, these cars are worth millions today. BMW estimates that around 100 examples have survived.
Here is what BMW says about why the 507 was a nice failure:
“The problem was that the people who had the money to buy one still paid far too few and customers were already selected in the USA’s most important export market in terms of electricity and shift; even sober old family cars had an eight -cylinder engine under the Hood Stateside.”
